The service is easily customizable using the Amazon IVS Player SDK, and a timed metadata API allows metadata to be distributed to stream consumers using the same video feed. By streaming video to Amazon IVS, you can make low-latency live video available to any viewer in the world. To start this, we’ll be using the AWS retail ecommerce demo environment, our open source platform, to highlight how highly scalable cloud services can enable you to transform customer experiences.Īmazon Interactive Video Service (Amazon IVS) is a managed live streaming solution that is quick and easy to set up, and ideal for creating interactive video experiences. This blog will walk through a detailed example of how to configure and deploy live streaming and personalization into an ecommerce site.

Personalized recommendations also allow online stores to pick the right products at the right time to maximize engagement and conversions. With live streaming providing engaging content, it can facilitate the flow of customers into online shopping, joining the shopping experience with other forms of online engagement. The ever-increasing popularity of live streaming is opening up new opportunities for online customer interactions.

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